I had a great discussion with Nathalie Nahai on establishing trust and making new customers over the internet. Continue reading Podcast with Nathalie Nahai – the Psychology of Persuasion
I’m not one of those who think Google is inherently evil, and that everything they do is a devious attempt to trick us into spending more on AdWords. OK, some of what they do is…but they’re a for-profit company, and need to do their best to make a buck for their shareholders…and that’s OK.
The problem with having a virtual monopoly on any given space is that there’s no real incentive to be better than the competition. If you release a version of your software and it’s got problems, the customers won’t leave you in droves because–well, you’re really the only game in town. Continue reading The Problem with Google’s Monopoly
I think this makes it 7 out of 7 for my clients with Google manual penalties. Some I’ve gotten out in 1 request, a bunch took 2, and one took 7 rounds.
I’ve been a huge fan of the MozLocal tools for submitting and managing location information for my clients. David and team have just launched a major update to the tools–one I had the privilege of beta testing (if only Google’s released tools had NEAR the quality of Moz’s beta products! #donerantingfornow). Continue reading MozLocal update
And while I’ll admit I get all hot and sweaty looking at pictures of Ferraris, and have been known to utter all sorts of nasty words while working on an old car, reading from the manual to “attach part X as shown” when it’s bloody well NOT shown…shop manuals and collector guides really aren’t porn in anybody’s world. Continue reading Bing Shopping Feed Screening Finds Porn Everywhere
Discovered today: when you’re looking at the maps results for a Google search, and click on one of the listings to expand it (here, I’m clicking on the result for J. Rollins Art of Framing):
what ACTUALLY expands is the listing above it:
Continue reading Google Local Search Puts the K in Kwality
It USED to be that when you set your location via Search Tools in Google, it would control where Google thought you were searching from, affecting the organic/local universal results and the maps results (yeah, the AdWords results were ALWAYS messed up on this, and still are).
Continue reading Setting your city in Google–only works for Maps now
Google is now showing a little pulldown to the right of the website URL in their search results. When you click the pulldown, you get a synopsis of the company or organization. Continue reading New Company Info Pulldown in Google SERPs
Super Whiteboard Friday presentation by Rand at Moz, explaining at a high level what really SEO encompasses: