Here’s an interesting case of Google’s local organic algorithm failing to produce the right results, and it tells us a bunch about how they’re trying to produce those local results in the organic results outside of the 3-pack. I’m sitting here near Sunriver, Oregon, and I search for “restaurants near me”. The 3-pack looks pretty good…it’s got the pushpin very accurately located for me (within yards, in fact, despite the fact that I’m on a PC connected via my cable internet provider, not my cellphone with GPS). Continue reading Outside of the 3-Pack, How Does Google Find Local Results?
Despite Google’s claims that as of Penguin 4.0 last fall, they just ignore the bad links, here’s concrete evidence to the contrary. This is the traffic from one of my clients’ sites. On March 2nd, I submitted a pretty major disavow file to undo some really bad ancient history. And no, they did NOT have a manual penalty showing in Search Console.
There seems to be a faction out there who’s trying hard convince the world that the Holocaust never happened–using SEO to make the Holocaust-denial websites rank highly for the search term is the holocaust real. You can help combat this, if you like, by doing what I just did here…link to that BBC article with the anchor text “is the holocaust real”.
My friend Mike King an ex rapper turned Super SEO Nerd is one of the most technically skilled hard-core SEO people I know. Continue reading The Technical SEO Renaissance: a brilliant post from Mike King
My friend Aleyda Solis just published this super useful .htaccess tool for generating many of the common .htaccess rules needed for SEO: things like redirecting non-slash-ending URLs to the ones ending in slashes; redirecting from the non-www subdomain to the www one; redirecting http to https; even the code for the custom 404 error handler.
Rand Fishkin of Moz does an excellent job of explaining some of the conflicts and tradeoffs (and synergy) between user experience (UX) and search engine optimization (SEO):
In this year’s keynote at SMX Advanced, Gary Illyes from Google shed light on a number of topics surrounding Google search. Panda updates: the updates still happen very slowly, and it takes months to roll out each update. It’s not real-time yet, but apparently the update process is continuous. Continue reading SMX Advanced: Panda, Penguin, RankBrain, and AMP
I unfortunately have to report that my Google+ My Business Page Finder tool no longer shows the Google+ page for the business in its search results. Why not? Because the Google Places API, which used to show the Google+ page in its response, now returns a Google Maps page instead. I haven’t seen any announcement of this, but the docs on the Place Details Request have been changed. Continue reading Google Places API Quietly Divorces Google+
There appears to have been a Penguin data update either yesterday or early today. What makes me so sure? Well, I set up a little Penguin trap. I built a one-page site, tuned for a nonsense term, and built about a dozen links to that page with the nonsense term as anchor text. Continue reading Penguin Data Update Yesterday