Now, while Google claims that they’re able to spot and ignore most spammy links, the reality is that there ARE still algorithmic penalties out there, and that a whole bunch of this negative SEO person’s stuff is missed by Google, and is actually counting against the victims’ websites. And if there’s any doubt in your mind that Google isn’t quite on top of their game in spotting spammy links, check out the #1 winner AND the #1 loser from SEMrush’s chart on the November 2021 Google Update, in this Search Engine Land article.
Feel free to use the disavow lists below for your own website. If you see a pattern in your own backlinks that matches one of those below, it might make sense to copy my disavow file onto the end of yours, and pre-emptively block the rest of that link farm before links to your site appear on the other sites in the link farm, and Google discovers those. Keep in mind, it doesn’t hurt anything to disavow a site that doesn’t link to you.
Buyer beware: while I’ve been reasonably careful to NOT disavow legit sites, the way I’ve come up with these lists of thousands and thousands of domains is via a link analysis tool I wrote myself (to replace the recently-shut-down Kerboo LinkRisk tool). So there’s a chance that some innocent sites could be in my lists–if you spot any, please let me know via email.
UPDATE: all these disavow files are now updated in real time. As soon as I flag a domain for disavowal while analyzing a client’s backlinks, it’s added to the disavow file.
Negative SEO: Computer-Generated GibberishThese are sites which have been designed to get penalized by Google due to obvious computer-generated text. This is a technique I started seeing early in 2022, and has grown to be the biggest source of negative SEO links out there.
Negative SEO: Sneaky RedirectsThese are sites which have been designed to get penalized by Google. Most of these redirect to malware, but some simply have toxic profiles, but do a quick redirect to a legit site like Agoda or even a Google TLD–probably so link analysts think it’s actually ok, and ignore it. These have exploded over the past couple of months, and a whole bunch of my clients’ sites have been hit by these.
Artificially inflated Moz DAThese are sites that have built nearly their entire backlink profile on links from Google search results pages. Somewhere, there are a bunch of pages with links to Google SERPs URLs, generally the search was for the name of the website or the domain name itself. These are mostly spammy paid-link sites meant to boost rankings of the sites they link to; however, Google clearly is NOT counting these links.
The domains in this list are ones you should disavow, as they have virtually no real backlinks being counted by Google; but if you’re using paid link building, check out the domains linking to some of your more recent link acquisitions using Moz Link Explorer. If you’re seeing a ton of Google TLDs at the top, you’re paying DA50-DA70 money for DA20 links.
Negative SEO: General Bad StuffThese are sites that didn’t fit in any other bucket. Some are just ultra weak spam sites, but most are negative SEO…designed to get penalized, and enough links from these and their hope is that you either get a penalty, or (more likely) Google’s trust in your site and your other backlinks decreases–hurting your rankings across the board.
This list is nearly 5000 domains strong, and a HUGE percentage of these are domains that appeared on my radar just in the past couple of months, with a couple of clients under heavy attack. The pattern in those is that the link URL itself MOSTLY looks legit…maybe it’ll look like a forum page, or a tag archive page, or a WordPress plugin URL or upload. But…in the middle of the URL there’ll be a slug, usually 4 to 8 characters, of jumbled characters. The page itself is a solid mass of computer-generated text (done badly, to make sure Google catches it and penalizes it).