Have you taken one of the quizzes from Women.com on Facebook lately? Been impressed with your brilliance…got 100% on the quiz? Well, maybe you ARE brilliant, and maybe you DID get 100%. But if you have a creepy feeling you’ve been used–you’re unfortunately right. Women.com has been putting up a number of quizzes lately where, if you get anywhere close to most of the answers correct, it’ll report you as getting 100%. Why would they do this? Well…so you’ll share it on Facebook. If you scored 65%, you probably wouldn’t be proud enough to share it. So, by faking your score to make you look like a rockstar, they greatly increase the chance you’ll share their quiz on your timeline. I’ve done this quiz (and a couple of others they’ve run), and deliberately answered 3-4 questions incorrectly, and still….100%. I then tried answering all of them deliberately wrong, and didn’t show 100%. I’m guessing they did this to make it look legit for someone who either was testing them, or knew they knew hardly any of the right answers. They’re using you, by deception, to market their site for them on Facebook, for free.
There seems to be a faction out there who’s trying hard convince the world that the Holocaust never happened–using SEO to make the Holocaust-denial websites rank highly for the search term is the holocaust real. You can help combat this, if you like, by doing what I just did here…link to that BBC article with the anchor text “is the holocaust real”.
Rand Fishkin of Moz does an excellent job of explaining some of the conflicts and tradeoffs (and synergy) between user experience (UX) and search engine optimization (SEO):
Rand Fishkin‘s Whiteboard Friday presentation today does a terrific job of covering 5 key search-related topics in a way that’s understandable to SEO clients. Continue reading 5 Important SEO Questions Clients Often Have
Rand Fishkin at Moz did this White Board Friday presentation on a high-level approach for structuring how you tackle search marketing. I think it’s a great perspective on SEO, and I think describing what we do in these simple steps will be very helpful for many of my clients. Continue reading Rand’s WBF on Search Marketing Process
I had a great discussion with Nathalie Nahai on establishing trust and making new customers over the internet. Continue reading Podcast with Nathalie Nahai – the Psychology of Persuasion
Super Whiteboard Friday presentation by Rand at Moz, explaining at a high level what really SEO encompasses:
Ben Lloyd and Brian Rauschenbach of Add3 did this great Whiteboard Friday at Moz, talking about an assortment of tips on how to take a piece of content and get the most results from it in your social media channels: Ben is one of the founders of SEMpdx, an organization I’m currently on the board of, as director of Charity of Choice.
Przemyslaw Cwik from the Polish website RynekDomen.pl (which focuses on the domain name business) interviewed me in this Q&A session regarding domains and the state of SEO today.