Cheater Quizzes: the Latest in Facebook Audience Growth Tricks

Have you taken one of the quizzes from Women.com on Facebook lately? Been impressed with your brilliance…got 100% on the quiz?

Well, maybe you ARE brilliant, and maybe you DID get 100%. But if you have a creepy feeling you’ve been used–you’re unfortunately right.

Cheater quiz from women.com

Women.com has been putting up a number of quizzes lately where, if you get anywhere close to most of the answers correct, it’ll report you as getting 100%. Why would they do this?

Well…so you’ll share it on Facebook. If you scored 65%, you probably wouldn’t be proud enough to share it. So, by faking your score to make you look like a rockstar, they greatly increase the chance you’ll share their quiz on your timeline.

I’ve done this quiz (and a couple of others they’ve run), and deliberately answered 3-4 questions incorrectly, and still….100%. I then tried answering all of them deliberately wrong, and didn’t show 100%. I’m guessing they did this to make it look legit for someone who either was testing them, or knew they knew hardly any of the right answers.

They’re using you, by deception, to market their site for them on Facebook, for free.

Hacking Google MyMaps

One of my clients discovered this latest dirty trick for ranking, and it’s being used by dirtbags who have pirated content from legit publishers.

If you do this search, you’ll see the 3 of the top organic listings are from a very trusted domain…Google.com.

The problem is, each of these is a user-generated MyMaps page, and it’s just a crappy page with a link to the download and some text.

Google MyMaps hack

Reporting this to Google now…and, the publisher of the legit content is submitting a DMCA take-down.

Outside of the 3-Pack, How Does Google Find Local Results?

Here’s an interesting case of Google’s local organic algorithm failing to produce the right results, and it tells us a bunch about how they’re trying to produce those local results in the organic results outside of the 3-pack.

I’m sitting here near Sunriver, Oregon, and I search for “restaurants near me”. The 3-pack looks pretty good…it’s got the pushpin very accurately located for me (within yards, in fact, despite the fact that I’m on a PC connected via my cable internet provider, not my cellphone with GPS).

3-pack results for restaurants near me
Continue reading Outside of the 3-Pack, How Does Google Find Local Results?

Independent search engine optimization (SEO) consultant Michael Cottam. Independent SEO Consultant Michael Cottam http://www.michaelcottam.com/wp-content/uploads/2014/03/independent-seo-consultant-michael-cottam.jpg
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