Overview It’s definitely been a chaotic last couple of years, with ChatGPT storming onto the scene, forcing Google’s hand, making them release Google Now Google Assistant Apprentice Bard SGE AI Overviews/AI Mode. (Google, do you REALLY have to rename everything about once a quarter???). Read more
I’ve been using ChatGPT 5.2 a lot lately, creating Chrome extensions to simplify my SEO consulting work. Here are the SEO extensions I’ve built–they’re all free: CrUX Metrics – reports on Chrome User Experience (aka Core Web Vitals) metrics for Read more
Over the years, I’ve helped dozens of clients with site migrations: rebranding projects, changing to a new domain name, and migrating between WordPress, Shopify, Magento, BigCommerce, CubeCart, SquareSpace, ZenCart, Webflow, and even built-by-hand sites. Catastrophic SEO Mistakes I’ve helped many Read more
What are Core Web Vitals? These are metrics that you can see in Google Search Console that attempt to measure how usable your site is. They cover things like page load time, how much your content shuffles around as the Read more
We’ve all had a dumb idea or two in our life, right? Today, I’m going to cover a number of common link building schemes that are either worthless, or could get you a penalty from Google, or both. The really Read more
If you’ve been in SEO for a while, you’ve undoubtedly read tons of stuff about how the disavow file is no longer needed, or is needed only in the case of a Manual Action (Google-speak for a digital spanking), doesn’t Read more
Unless you’ve been hiding under a rock, you’re well aware that Google has been in an antitrust case brought by U.S. Department of Justice. The judge in that case rendered a decision on August 5th, saying “Google is a monopolist, Read more
If you’ve been following the endless chaos of Google Updates over the past year, you’re well aware that Google considers original images in a piece of content as a signal that the author of the content had “first hand experience” Read more
Getting your products ranked well on Amazon is a completely different world from getting your web pages ranked in Google. Amazon SEO isn’t something I do, but many of my clients ask about it. DesignRush has put together a guide Read more