If you've been following the endless chaos of Google Updates over the past year, you're well aware that Google considers original images in a piece of content as a signal that the author of the … Continue Reading ››
Category Archives: Technical SEO
How to Improve your Core Web Vitals Scores
These are metrics that you can see in Google Search Console that attempt to measure how usable your site is. They cover things like page load time, how much your content shuffles around as the page loads, how long … Continue Reading ››
Does Google Penalize AI-Generated Content?
A Big Negative SEO Attacker Is Betting On It
AI Content Generators
Online marketers are divided on whether using AI to generate web content is a good idea. With some pretty amazing capabilities coming from tools like Jasper and ChatGPT, we're able to quickly and inexpensively create articles with a ton of pretty specific … Continue Reading ››Click Rate Study from SEMRush
Some very valuable information in this study from SEMRush. For me, the key is in this excellent chart:
Let's do a little experiment here.
Let's do a little experiment here.
3 Train Wreck Link Schemes You Didn’t Even Know Had Hit You
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TripleChecker: a Spelling, Grammar, and Broken Link Scanning Service
I discovered TripleChecker recently, when they did a freebie intro scan of my site and found a whole bunch of typos and broken links.
Their interface makes it easy to see what's wrong, and links to the page with the problem. Super helpful at keeping your site clean, professional, and functioning as it should. Have … Continue Reading ››
Negative SEO Podcast @ Stan Ventures
This podcast with Stan Ventures is a Q&A with me talking about negative SEO, what patterns we're seeing, neg SEO vs. hackers/scrapers, why many backlinks tools cannot see the negative SEO, etc.
https://www.stanventures.com/seo-podcast/safeguard-website-from-negative-seo/
https://www.stanventures.com/seo-podcast/safeguard-website-from-negative-seo/
Will Critchlow’s WBF @ Moz – Possibly the Most Important Technical WBF of 2018
Will Critchlow's 3 big takeaways from his one-on-one with Google's John Mueller is information all technical SEO folks need to hear.
Video courtesy our friends at Moz.
Google indexing pages despite explicitly blocked in robots.txt
UPDATE: I had always (wrongly) thought that Google wouldn't index pages that were blocked in robots.txt. But John Mueller clarified this for me (thank you John): robots.txt will control the crawling BUT NOT the indexing. Good explanation of that is here:
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Google is now sometimes indexing pages DESPITE explicitly being blocked in robots.txt:
Continue Reading ››
XML Sitemaps – Moz Blog Post
I did a post for the Moz main blog on XML sitemaps, all the ways people do them wrong, and how to use them to diagnose indexation issues.
Read the full post here.