Michael is an independent SEO and GEO consultant based in Bend, Oregon, specializing in organic SEO, technical SEO implementation, and AI Overviews and ChatGPT visibility. Learn more on his LinkedIn page.
Overview It's definitely been a chaotic last couple of years, with ChatGPT storming onto the scene, forcing Google's hand, making them release Google Now Google Assistant Apprentice Bard SGE AI Overviews/AI Mode. (Google, do you REALLY have to rename Read more
I've been using ChatGPT 5.2 a lot lately, creating Chrome extensions to simplify my SEO consulting work. Here are the SEO extensions I've built--they're all free: CrUX Metrics - reports on Chrome User Experience (aka Read more
Over the years, I've helped dozens of clients with site migrations: rebranding projects, changing to a new domain name, and migrating between WordPress, Shopify, Magento, BigCommerce, CubeCart, SquareSpace, ZenCart, Webflow, and even built-by-hand sites. Catastrophic Read more