Technical SEO
Click Rate Study from SEMRush
Some very valuable information in this study from SEMRush. For me, the key is in this excellent chart: Let’s do a little experiment here.
Internet marketing
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Monopoly Games
No, I'm not talking about Wine Opoly, Chocolate Opoly, or even my little town of Bend, Oregon's version...Bend Opoly.
I'm talking about the games Google, Facebook, and Amazon play with businesses and their revenue streams...and what your business can do to protect your sales from the impact of changes these monopolies make in their systems.
I'm talking about the games Google, Facebook, and Amazon play with businesses and their revenue streams...and what your business can do to protect your sales from the impact of changes these monopolies make in their systems.
Photo courtesy Chillilogic on Flickr
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Technical SEO
Photo courtesy Tom Brandt on Flickr
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3 Train Wreck Link Schemes You Didn’t Even Know Had Hit You
Summary
MOST webmasters of medium-sized and bigger sites are getting hit by one of these schemes right now...and some of you are getting hit by all three. And just because you're not seeing a precipitous drop in traffic (yet!) doesn't mean your backlink profile isn't edging its way over the precipice where Google starts losing trust in your site.
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Technical SEO
TripleChecker: a Spelling, Grammar, and Broken Link Scanning Service
I discovered TripleChecker recently, when they did a freebie intro scan of my site and found a whole bunch of typos and broken links. Their interface makes it easy to see what’s wrong, and links to the page with the Read more
Technical SEO
Negative SEO Podcast @ Stan Ventures
This podcast with Stan Ventures is a Q&A with me talking about negative SEO, what patterns we’re seeing, neg SEO vs. hackers/scrapers, why many backlinks tools cannot see the negative SEO, etc. https://www.stanventures.com/seo-podcast/safeguard-website-from-negative-seo/
Technical SEO
Will Critchlow’s WBF @ Moz – Possibly the Most Important Technical WBF of 2018
Will Critchlow’s 3 big takeaways from his one-on-one with Google’s John Mueller is information all technical SEO folks need to hear. Video courtesy our friends at Moz.
Technical SEO
Google indexing pages despite explicitly blocked in robots.txt
UPDATE: I had always (wrongly) thought that Google wouldn’t index pages that were blocked in robots.txt. But John Mueller clarified this for me (thank you John): robots.txt will control the crawling BUT NOT the indexing. Good explanation of that is Read more
Internet marketing
Cheater Quizzes: the Latest in Facebook Audience Growth Tricks
Have you taken one of the quizzes from Women.com on Facebook lately? Been impressed with your brilliance…got 100% on the quiz? Well, maybe you ARE brilliant, and maybe you DID get 100%. But if you have a creepy feeling you’ve Read more
My Articles
XML Sitemaps – Moz Blog Post
I did a post for the Moz main blog on XML sitemaps, all the ways people do them wrong, and how to use them to diagnose indexation issues. Read the full post here.
Local Search
Outside of the 3-Pack, How Does Google Find Local Results?
Here's an interesting case of Google's local organic algorithm failing to produce the right results, and it tells us a bunch about how they're trying to produce those local results in the organic results outside of the 3-pack.
I'm sitting here near Sunriver, Oregon, and I search for "restaurants near me". The 3-pack looks pretty good...it's got the pushpin very accurately located for me (within yards, in fact, despite the fact that I'm on a PC connected via my cable internet provider, not my cellphone with GPS).
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