Over the years, I’ve helped dozens of clients with site migrations: rebranding projects, changing to a new domain name, and migrating between WordPress, Shopify, Magento, BigCommerce, CubeCart, SquareSpace, ZenCart, Webflow, and even built-by-hand sites. Catastrophic SEO Mistakes I’ve helped many clients recover from misguided web development projects. It’s unfortunate, but Read more
These are metrics that you can see in Google Search Console that attempt to measure how usable your site is. They cover things like page load time, how much your content shuffles around as the page loads, how long before the user can actually click on something, etc. These have Read more
We’ve all had a dumb idea or two in our life, right? Today, I’m going to cover a number of common link building schemes that are either worthless, or could get you a penalty from Google, or both. The really sad part is–with some of these, I’ve seen agencies charging Read more
If you’ve been in SEO for a while, you’ve undoubtedly read tons of stuff about how the disavow file is no longer needed, or is needed only in the case of a Manual Action (Google-speak for a digital spanking), doesn’t work, Google just uses it to get you to tattle Read more
If you’ve been following the endless chaos of Google Updates over the past year, you’re well aware that Google considers original images in a piece of content as a signal that the author of the content had “first hand experience” with whatever the subject is–whether it’s a product they’re reviewing, Read more
A Big Negative SEO Attacker Is Betting On It AI Content Generators Online marketers are divided on whether using AI to generate web content is a good idea. With some pretty amazing capabilities coming from tools like Jasper and ChatGPT, we’re able to quickly and inexpensively create articles with a Read more
Some very valuable information in this study from SEMRush. For me, the key is in this excellent chart: Let’s do a little experiment here.
MOST webmasters of medium-sized and bigger sites are getting hit by one of these schemes right now…and some of you are getting hit by all three. And just because you’re not seeing a precipitous drop in traffic (yet!) doesn’t mean your backlink profile isn’t edging its way over the precipice where Google starts losing trust in your site.
I discovered TripleChecker recently, when they did a freebie intro scan of my site and found a whole bunch of typos and broken links. Their interface makes it easy to see what’s wrong, and links to the page with the problem. Super helpful at keeping your site clean, professional, and Read more
This podcast with Stan Ventures is a Q&A with me talking about negative SEO, what patterns we’re seeing, neg SEO vs. hackers/scrapers, why many backlinks tools cannot see the negative SEO, etc. https://www.stanventures.com/seo-podcast/safeguard-website-from-negative-seo/
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