Rand Fishkin‘s Whiteboard Friday presentation today does a terrific job of covering 5 key search-related topics in a way that’s understandable to SEO clients.
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Google Webmaster Tools newly-announced Search Analytics brings with it a rescue from the dreaded [not provided] debacle of the past 3 1/2 years.
Google’s talking about “more precise data” etc. in the new Search Analytics report–referring to the massive data issues in the old Top Queries and Top Pages reports in Webmaster Tools, where often the numbers were totally hallucinogenic, attributing 10s of thousands of clicks at a time to the wrong landing pages and many other errors.
In trying to help a client of mine fix some nutty listing info on Citysearch, I was instructed by Citysearch support people to click the “Unlock listing” link on the page.
OK, I can do that…
But that takes you to Yext, who apparently is attempting to manage this process. I say “attempting”, because here’s what you get:
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