There appears to have been a Penguin data update either yesterday or early today.
What makes me so sure?
Well, I set up a little Penguin trap. I built a one-page site, tuned for a nonsense term, and built about a dozen links to that page with the nonsense term as anchor text.
Then, I waited until it ranked #1 for that term...that took just a couple of days. The pages that linked TO that page all rank for that term, as well.
So, once my nonsense site ranked #1 for that term, I disavowed all links.
And waited. Till today.
BOOM. After not moving a single spot for the past month, it suddenly dropped 9 places.
Categories: Technical SEO
Michael Cottam
Michael is an independent SEO consultant, specializing in organic SEO, technical SEO implementation, and Google penalty recovery. Michael lives in Portland, Oregon with his son Ben.
1 Comment
Natan Gesher · July 3, 2015 at 4:14 pm
This sounds like evidence of a re-crawl, as a result of which the information in the disavow files gets applied. Presumably the purpose of the re-crawl is so that they can then roll out Penguin (or something) with fresh data. This doesn’t sound like Penguin itself.
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