SEO Consultant Michael Cottam

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Internet marketing

Internet marketing

GEO/AI: How to Optimize Your Website for the AI Answer Engines

Overview It’s definitely been a chaotic last couple of years, with ChatGPT storming onto the scene, forcing Google’s hand, making them release Google Now Google Assistant Apprentice Bard SGE AI Overviews/AI Mode. (Google, do you REALLY have to rename everything about once a quarter???). As of January 2026, 37% of consumers start their search Read more

By Michael Cottam, 2 monthsFebruary 12, 2026 ago
Internet marketing

Dr. Pete’s Synopsis of the August 2024 Google Antitrust Decision

Unless you’ve been hiding under a rock, you’re well aware that Google has been in an antitrust case brought by U.S. Department of Justice. The judge in that case rendered a decision on August 5th, saying “Google is a monopolist, and it has acted as one to maintain its monopoly. Read more

By Michael Cottam, 2 years ago
Internet marketing

SEO for Amazon Sellers

Getting your products ranked well on Amazon is a completely different world from getting your web pages ranked in Google. Amazon SEO isn’t something I do, but many of my clients ask about it. DesignRush has put together a guide on how to optimize your product listings on Amazon. They Read more

By Michael Cottam, 2 yearsDecember 5, 2023 ago
Internet marketing

Monopoly Games

No, I'm not talking about Wine Opoly, Chocolate Opoly, or even my little town of Bend, Oregon's version...Bend Opoly.

I'm talking about the games Google, Facebook, and Amazon play with businesses and their revenue streams...and what your business can do to protect your sales from the impact of changes these monopolies make in their systems.
Monopoly

Photo courtesy Chillilogic on Flickr


(more…)
By Michael Cottam, 4 yearsApril 9, 2022 ago
Internet marketing

Cheater Quizzes: the Latest in Facebook Audience Growth Tricks

Have you taken one of the quizzes from Women.com on Facebook lately? Been impressed with your brilliance…got 100% on the quiz? Well, maybe you ARE brilliant, and maybe you DID get 100%. But if you have a creepy feeling you’ve been used–you’re unfortunately right. Women.com has been putting up a Read more

By Michael Cottam, 8 yearsOctober 29, 2017 ago
Internet marketing

5 Important SEO Questions Clients Often Have

Rand Fishkin's Whiteboard Friday presentation today does a terrific job of covering 5 key search-related topics in a way that's understandable to SEO clients. (more…)
By Michael Cottam, 11 yearsMay 15, 2015 ago
Internet marketing

Podcast with Nathalie Nahai – the Psychology of Persuasion

Nathalie Nahai I had a great discussion with Nathalie Nahai on establishing trust and making new customers over the internet. (more…)
By Michael Cottam, 11 yearsOctober 21, 2014 ago
Internet marketing

Tips on Amplifying the Reach of Social Media

Ben Lloyd and Brian Rauschenbach of Add3 did this great Whiteboard Friday at Moz, talking about an assortment of tips on how to take a piece of content and get the most results from it in your social media channels:

By Michael Cottam, 12 yearsJune 20, 2014 ago
Internet marketing

Q&A with RynekDomen.pl: the State of SEO

Przemyslaw Cwik from the Polish website RynekDomen.pl (which focuses on the domain name business) interviewed me in this Q&A session regarding domains and the state of SEO today.

By Michael Cottam, 12 yearsMay 26, 2014 ago
Internet marketing

Click-thru Rates in Organic Search

Search Agency Slingshot SEO has compiled this very interesting and useful report on click rates on each position in the organic search results, reported in the linked article at Search Engine Watch. (more…)
By Michael Cottam, 14 yearsOctober 18, 2011 ago
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