Mentoring/Coaching Call
I offer a fixed-price one-hour mentoring call, with your team, over Zoom, for $500. Send me an email at me@michaelcottam.com if you’re interested.
In that call, we will cover:
- How the AI answer engines come up with their answers
- Why you’ve probably seen a drop in organic traffic for your top keywords
- What you should be doing to optimize for the AI engines
- Where search is likely going over the next 1-3 years
- What matters to AI vs. what matters to ChatGPT/AI Overviews
- How to measure your visibility in the AI engines
- How to impact AI visibility through social media
- EEAT: how Google and AI do (and don’t!) evaluate your expertise/credibility
- Good (and bad) ideas on how to use AI in your business
There will be time at the end for questions from your team. I will record the call and send it to you for the rest of your team to use.
GEO/AEO Articles You Should Read
- Search Engine Land’s article on why over 85% of businesses are investing in AI SEO
- Duane Forrester’s article on measuring AI visibility
- SEMRush’s study on what AI Overviews are doing to SEO
- OpenAI’s announcement of their new ChatGPT Atlas browser
- Rand Fishkin’s blog post on how to appear in AI answers
- Search Engine Land’s article on why schema is important for GEO
- Mike King’s article on how AI Mode works