Why Editing Google Places is like being a Sorcerer’s Apprentice

Taking a jab at the really rough interface of Google Places…
  • It’s powerful, if you do it all just right.
  • At first glance, it looks so easy a child could do it.
  • If you do it wrong, all of a sudden you have tons of brooms (listings) running all over the place, not doing exactly what you want.
  • Once you get in trouble, it takes a sorcerer to save you.
Sorcerer's apprentice