My friend Aleyda Solis just published this super useful .htaccess tool for generating many of the common .htaccess rules needed for SEO: things like redirecting non-slash-ending URLs to the ones ending in slashes; redirecting from the non-www subdomain to the www one; redirecting http to https; even the code for the custom 404 error handler.
Rand Fishkin of Moz does an excellent job of explaining some of the conflicts and tradeoffs (and synergy) between user experience (UX) and search engine optimization (SEO):
In this year’s keynote at SMX Advanced, Gary Illyes from Google shed light on a number of topics surrounding Google search.
Panda updates: the updates still happen very slowly, and it takes months to roll out each update. It’s not real-time yet, but apparently the update process is continuous. Continue reading
I unfortunately have to report that my Google+ My Business Page Finder tool no longer shows the Google+ page for the business in its search results.
Because the Google Places API, which used to show the Google+ page in its response, now returns a Google Maps page instead.
All of a sudden, my map went wonky. The markers would all show, but no background map or imagery would show at all!
I spent HOURS today trolling through StackOverflow, forums, etc., and finally discovered the problem.
There appears to have been a Penguin data update either yesterday or early today.
What makes me so sure?
Well, I set up a little Penguin trap. I built a one-page site, tuned for a nonsense term, and built about a dozen links to that page with the nonsense term as anchor text.
Google’s talking about “more precise data” etc. in the new Search Analytics report–referring to the massive data issues in the old Top Queries and Top Pages reports in Webmaster Tools, where often the numbers were totally hallucinogenic, attributing 10s of thousands of clicks at a time to the wrong landing pages and many other errors.
In trying to help a client of mine fix some nutty listing info on Citysearch, I was instructed by Citysearch support people to click the “Unlock listing” link on the page.
OK, I can do that…
But that takes you to Yext, who apparently is attempting to manage this process. I say “attempting”, because here’s what you get:
Rand Fishkin at Moz did this White Board Friday presentation on a high-level approach for structuring how you tackle search marketing. I think it’s a great perspective on SEO, and I think describing what we do in these simple steps will be very helpful for many of my clients. Continue reading