If you want your business to be found by new customers on the Internet, you need to get serious about optimizing your website for the search engines--especially Google.

Ranking well in Google's search results can bring a huge amount of new business. You can learn how to do this yourself--I did, over a period of 8 years, for the honeymoon registry and travel company I co-founded, and for 5 years since then, doing SEO consulting--or you can hire someone like me to do it for you.

Search engine optimization today involves many skills and techniques, from link-building to on-page optimization to click-through and conversion testing...and Google, Yahoo! and Bing are changing the rules all the time.  What worked great a year ago might not work so well today--in fact, it might even get you penalized by the search engines. And even if your site isn't penalized today, a thorough understanding of both the Penguin and Panda algorithms is critical as you build content and implement your social media and link-building projects.

Current knowledge of search engines and SEO tools, plus a strong understanding of business, customers, and conversion to sales are key to growing your business and making your SEO investment pay.
I help my clients with the following:
  • site architecture
  • keyword research and competitive analysis
  • SEO best practices & site audits
  • on-page tuning for maximum benefits from Panda
  • link analysis and reconsideration requests for Penguin and manual penalties
  • local search optimization
  • white-hat link-building strategies
  • pagination and duplicate content issues
  • rel=canonical configuration
  • rich content strategies, including search-optimized photo galleries, Google Maps API, embedded video, etc.
  • Google+ authorship (rel=author, rel=publisher)
  • sitemaps
  • page speed analysis and recommendations
  • WordPress SEO plugin configuration
  • semantic markup via schema.org

You'll find me on the SEOmoz list of recommended companies, authoring a number of articles on SEO at AboutUs.org, and on the GetListed.org Local SEO recommended list.

I'm an Associate at SEOmoz, writing articles for their main blog, and answering questions from the SEOmoz PRO members in their Q&A section.  In August 2010, I joined the board of SEMpdx, Portland's search marketing organization, which puts on monthly search marketing educational events as well as the annual SearchFest conference.